2 comments on “Shackles On My Feet: Adidas’ Epic Failure

  1. Hey Dre,
    Great post! Maybe Adida’s didn’t consider the slavery angle (I’m giving them the benefit of the doubt here). Maybe they were simply looking at a culture that embraces prison life. Like the prison tattoos that are so popular, or the saggy pants thing that originated in prisons. There seems to be a lot of pride in spending time in prison in some circles. In fact, I’m thinking of marketing a fake leg tether. I’ll bet it would sell.

  2. Aren’t we all slaves to marketing-driven, capitalist motivated, excessive consumerism? Maybe it was Adidas’ way of saying, “Got you and your money right where we want you, suckers!”

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